Consulting

COMPANIES ARE LOOKING FOR HEADROOM…

I help them find it, mine it, and action insights around it to drive growth and deliver revenue profitability.

WHAT I DO:

The Problem: Companies can be hyper internally focused on their own presumptions and prevailing notions and often miss finding unrecognized headroom. Organizations can wrestle with intractable problems longer than they need to, and as a result neglect their audience and their users.

The Solution: My consultancy fills these gaps to deliver business growth in a very dynamic and competitive marketplace. Whether your focus is brands, consumers or global impact for the world, look no further to find the nuanced understanding service and approaches to drive your business to the next level.

How It Comes to Life:

How I Do It:

I drive impact through a very disciplined and speedy methodology and cadence of delivery that may include any of the following approaches:

• Audience segmentation

• Cultural insights and analysis

• Market realities & cultural landscape

• Strategic planning

• History & Historical patterns and behaviors

• Data science

• Consumer Conversation Analysis

• Vertical, Industry & Brand positioning

• Community connection initiatives

• Crisis management & escalation response

• Executive internal audience & community education

Sample Problem Statements:

I tackle all types of complex and important challenges and opportunities like:

Marketing Strategy & Audience Insights

• “We are launching a new marketing initiative that our insights have told us speaks to the heart of a specific audience group. We want it to feel genuine and partner with influential consumers from this community but we have never done anything like this before. Where do we start?”

• “Wow! Overnight this specific community now loves/hates our brand/product and we know nothing about them and don’t understand where this is coming from or what to do next.”

Policy Development & ESG

• “We need to evolve our policies to reflect the specific needs of the audiences that we serve for their increased satisfaction and protection. How can we understand what our consumers need in different parts of the world?”

Product Insights & Development 

• “We are shipping a new feature on our platform and don’t understand the best audience to test with first, or how they may respond to the product.”

A few Proof Points of Efficacy & Results Delivered Over the Past 5 Yrs:

Walt Disney Company - Media

• Development of diverse audience prioritization and always-on audience strategy including tentpole commemorative months and development of evergreen engagement opportunities/campaigns.

Twitter -  Tech

• Developed a full scale actionable 360-degree strategy (C.A.R.E.) to community care and connection, authentic diverse community insights, and strategic marketing centering diverse communities.

• Created, launched, and sustained the #TwitterVoices platform that engages with, identifies and connects with impactful trusted voices on Twitter from diverse communities.

• Consulted on policy development around major platform policy such as verification guidelines advocating for and securing the addition of activists and community organizers, and developed a cross-functional escalation process for C&C + policy and enforcement during major socio-political events.

WPP/VML - Advertising/Marketing

• Examined and expanded portions of company hiring practices from researching diverse talent pools and sources, to developing programs aimed at increasing diverse candidates.

• Member of winning team RFP response pitch team and won over $15M in business for the agency utilizing my trademark cultural resonance approach 

Reach out to connect with me about consulting and let’s drive impact together!